Privacy Policy
Last updated on 25 November 2009
At LifeBack Corporation ("LifeBack"), we respect our website users. LifeBack understands your concerns about privacy, so we've instituted policies intended to ensure that your personal information is handled safely and responsibly. LifeBack has posted this privacy policy to let you know what kind of information is collected, how it is handled, with whom it may be shared and what choices you have regarding our use of your information. Your use of the "www.lifebackusa.com" website ("Website") signifies your acceptance of this Privacy Policy, as well as our Terms of Use.
As development of the Website continues and LifeBack takes advantage of new technologies to improve the services provided, this policy likely may change. Therefore you are encouraged to refer to this policy each time you visit the Website so that you understand the current privacy policy. LifeBack may revise this Privacy Policy from time to time by posting the revised terms on the Website, with the revised terms taking effect as of the date posted. Your continued or repeated use of the Website following changes to the Privacy Policy will signify your acceptance of the then current Privacy Policy.
Information Collection
You are not required to provide information, such as your name, address, email address, telephone number, or other information, that might reasonably be used to identify you personally ("Personal Information") to make general use of this Site. LifeBack will only collect Personal Information when it is provided to us in an email, on a call-back form, in an online survey, or in other similar transmissions. If you do not want your Personal Information collected, please do not submit it to us.
To help monitor usage patterns and to help improve this Website, the Website also may use "cookies", and/or web beacons and similar technology which are widely used by websites. A cookie is a small amount of data that is sent to your browser from an Internet server and stored in your computer. Generally, cookies gather information that does not reveal your identity ("Generic Information"), such as information about the Internet Protocol address assigned to your computer, the number and frequency of visitors, the time of your visit, the Web pages visited, the computer operating system you are using, time spent visiting the Website, usage patterns within the Website, and the domain name of the website from which you linked to our site. This information is not matched to your personal information and does not personally identify you. You can choose not to accept the cookie by adjusting your Internet browser settings but, if you choose to do so, certain parts of the Website may not function properly.
An IP address, by itself, cannot identify you personally. However, when combined with other information provided by your Internet Service Provider (ISP), your IP address can be used to identify the computer accessing the Website. Under certain circumstances, recipients, their legal representatives, and/ or law enforcement authorities may be able to combine this with information disclosed by ISPs to determine the source of a particular communication. By using this Website, you knowingly and voluntarily assume any risks associated with such disclosure.
Use of Information
We will use Personal Information we collect only to contact you or to send you information about LifeBack. To opt out of receiving future mailings, see the Opt Out section below.
We do not share Personal Information we collect with third parties for their marketing purposes. If we use third parties to provide specific services or information to you, those third parties may be allowed to use your Personal Information to provide such services. We will also disclose your Personal Information to other third parties if we believe we are compelled to do so for legal or regulatory purposes, and you hereby agree to such disclosure.
LifeBack may share Generic Information we collect with our affiliates, contractors and other third parties.
Opt Out
You may choose to opt out of receiving e-mail messages with news and information about LifeBack by sending an email from the e-mail address at which you are receiving the messages to info@lifebackusa.com, requesting that your email address be removed.
Security
Unfortunately, data transmission over the Internet cannot be guaranteed to be secure nor is any security system completely secure. LifeBack does not guarantee the security of any information you transmit to us or provide to us online. We request that you do not send, and LifeBack will not be liable for your sending sensitive or confidential information electronically.
Children Under 13
This Site is not directed at children 13 years of age or younger. LifeBack will not intentionally collect information about any user under the age of 13.
Third Party Links
This Site may provide links to third party websites. Even if the third party is affiliated with LifeBack through a business partnership or otherwise, LifeBack is not responsible for the privacy policies or practices or the content of such external websites.
Contacting LifeBack
To contact us about this Privacy Policy or this Site, send us an email at info@lifebackusa.com.